Sven Brasch's (1886-1970) poster for the Zoological Garden in Copenhagen from 1924 provides a dramatic and humorous portrait of the hippopotamus.
With simple graphical tools, the poster awakens the viewer's curiosity to go to the zoo and see this temperamental animal up close.
The zoo in Copenhagen has a special tradition for posters. The garden was founded in 1859, and the oldest preserved poster in the Zoological Collection is from 1874.
But only around 1900 did you begin to use posters of the most prominent poster artists of the day to become a powerful, visual means of communication to draw attention to the new animals and attractions of the harbor.
