Ø-mærket is one of the strongest brands in Denmark. Denmark was the first country in the world to get its own ecology law. Ø-mærket was launched in 1989. However, it did not get the big prospects and the brand received a lot of criticism for being too governmental in its appearance. In 1989, FDB already had their own brand, which they intended to maintain. Ø-mærket therefore lived a very stellar life in its early beginnings. The eco-label is the consumer's guarantee that the rules and regulatory requirements for organic food production are met. Today, Ø-mærket is known by almost the entire Danish population.
The Ø-mærket poster is designed by Lisbeth Ree.
